Fosters Announced as new sponsors of So You Think You’re Funny?

We are thrilled to announce that we have agreed a new three-year partnership with Heineken that will see Foster’s become the title sponsor of the prestigious amateur comedy competition, So You Think You’re Funny?

This sponsorship signals the beginning of a great new relationship, highlighting Foster’s long term commitment to discovering and developing up and coming comedy talent.

So You Think You’re Funny? is the leading amateur comedy competition in the UK and has seen the likes of Peter Kay, Lee Mack, Sarah Millican, Johnny Vegas, Dylan Moran and Jack Whitehall as winners and finalists in previous years. The 2012 competition will start on May 21st with the first regional heat in London with the final being held at The Gilded Balloon during the Edinburgh Festival in August.

Niall McKee, the Brand Manager of Foster’s said “Foster’s and So You Think You’re Funny? is a great fit and we are very excited about the new partnership. We share the same values of developing the best up and coming talent in the comedy industry and we believe our latest comedy collaboration will provide the perfect foundations for a wider talent support network in the future.”

Karen Koren, Artistic Director of The Gilded Balloon says “We are particularly excited in this our 25th year of the competition and believe that Foster’s and Gilded Balloon together can discover and nurture the comedy greats of tomorrow!”